ABOUT///
Jasmine Kelly Rutherford is a Contemporary Fashion Designer with five years of experience across womenswear, menswear, athletic wear, in both high-end contemporary and designer markets, She brings a well-rounded and adaptable design sensibility, shaped by a broad range of industry experience.
As an alumni of the Fashion Institute of Technology, Jasmine focused on acquiring knowledge in not only the Design world, but the Technical Design one as well. Jasmine has worked for a number of brands including Christopher John Rogers, Peloton, Kendall x Kylie & Central Park West NY. Jasmine loves to work closely with a small team and excels at managing multiple roles. She is enthusiastic about being apart of the growth of an expanding brand and incorporating her love for tailoring, prints and color into her designs.
Whether working within a fast-paced studio environment or independently managing multiple categories, Jasmine brings a high level of creativity, organization, and dedication to her craft. Jasmine’s approach is rooted in storytelling, research, and a deep respect for quality and detail—ensuring that each piece contributes meaningfully to the larger narrative of a collection.
Jasmine’s objective is to tell a story through the guise of fashion. She believes that fashion can spread awareness and inspire people to not only be who they are but say what they want. She aspires to work with brands that look towards the future of fashion. Ones that are becoming sustainable and using their brand voice to inspire generations.